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The Power Struggle For the Cable News Network Reveals The Extent to Which Broken US Media Has Become.

This past Thursday night, while unconfirmed reports spread about a shooting at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and guiding the public to her network’s 9pm newscast.

While CNN is certainly not a flawless news source, her statement seemed accurate for a lot of people. It remains one of the organizations where one can locate reality-based and largely trustworthy reporting – especially during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious Situation Amid a High-Stakes Struggle

But CNN, now four and a half decades old, finds itself in a vulnerable position as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has become part of a major game of business acquisition, not as a question of what benefits the information-seeking public.

“This represents another instance of the deep structural problems with roots in decades of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a financial tale with key players as the protagonists, but there is very little discussion of the societal benefit,” Pickard said.

A Further Factor: Political Influence

The network's predicament is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his main “fake news” antagonist.

Think back to the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Future of Continued Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. This might be a relief to many at the network, but it’s not exactly a guarantee of stability. That structure could set up CNN for a future sale. The cycle continues.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should prohibit both deals.

“Either merger would be harmful to the country, and both should be opposed by anti-trust authorities,” Wu recently wrote.

The Fundamental Issue and a Potential Solution

Whatever happens in this situation, the bigger problem remains.

“The present media landscape is a highly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Regulatory choices – from the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can address it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Change is a distant prospect now, but that should not imply it will never happen.

Initiatives that strengthen independent news organizations, reinforce local journalism, finance public media, and outlaw the accumulation of media power in too few hands are not only possible – they are vital for a functioning democracy.

In the world of media ownership, larger is not superior. And news organizations including CNN shouldn’t be tools in the newest corporate chess match.

About the author

Richard Davis

A digital content strategist and tech enthusiast with over a decade of experience in media and blogging.

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